‘Social Media Metrics’ is the art of measuring, tracking and analysing your social media efforts in social networks.
Click on the image to download the Free eBook on Social Media Metrics:
Here are the 7 steps that you could take to begin your journey in social media measurement:
Step 1 – Set Aside Time:
Be prepared to spend a few minutes/hours on a regular basis towards tracking your progress. Just like you check your email everyday, you need to track your social media progress on a regular basis. With mobile apps and tools to help, this is not as difficult as it sounds.
Step 2 – Start Learning:
There are many tools and ways to measure social media efforts; and most of the tools are not simple enough to use them straight out-of-the-box. There is a learning process for each of them. You must be willing to research and learn about the tools & its features.
Step 3 – Decide To Invest:
The right metrics at the right time can give you business revelations that could change your business forever and bring you huge profits. So, be ready to invest not just time, but money, resources and effort into this task.
Step 4 – Choose The Right Tools:
Having the right tools is crucial. In the Beginner’s guide eBook (see image above) we discuss the different tools that you can use for social media metrics in detail. Make sure you download the eBook, if you are keen to learn social media metrics. After a bit of trial and error, you should be able to choose the right tools that work for you and use them regularly.
Step 5 – Write Down The Objectives:
Take time to write down what you want as the outcome from your social media marketing efforts – like brand building, sales, better recruitment, profitability, reach, etc. (quantify each one of them). You may not be 100% on-target right now, but having a goal is good. It’s a starting point. In the eBook (below) we talk about a base document that will help you do it.
Step 6 – Align Your Objectives:
After you know your social media objectives, write down how they align with your overall marketing objective and business objective. This will act as a benchmark/reference point for your measurement journey.
Step 7 – Be Patient:
Social media results take time. It’s a long-term investment. Be patient. Be willing to take time to sow the right seeds, labour a bit, wait a bit & then reap a good harvest.