When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider. Here is a 15-point checklist to help you create a Digital Marketing plan. If you already have your plan / strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet started working on it, I have given a 'Starting point' tip under each section to help you get … [Read more...]
About Natchi Lazarus
How to showcase your authenticity on social media
Authenticity and trust are important words in business. They have always been important. But their importance has increased manifold in today’s noisy social media world where people are bombarded with content from all sides. A foolproof way to help your customers choose 'you' in the midst of all this noise is to build your trust and authenticity. Showcasing your authenticity on social media can help you grow your business in multiple ways: It can help you retain existing … [Read more...]
How to Revive Your LinkedIn Account: 7 Types of Meaningful Connections
LinkedIn is a powerful business tool. It has more than 500 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn … [Read more...]
What to Measure in Google Analytics: Basics of Digital Marketing Measurement
Google Analytics can be a good friend to small business owners working on different Digital marketing activities to expand and grow the business - like Content Marketing, SEO, Social Media Marketing, Paid Advertising, Link Building, Mobile Marketing, Video Marketing, etc. But what to measure in Google Analytics? With so many metrics and data available in your Google Analytics dashboard, where do you start your analysis and which metric do you focus on? Entrepreneurs do know the importance of … [Read more...]
3 Key Social Media Marketing Questions Answered by Experts at #SMMW17
Today we have more questions about marketing than ever before. Why? Because of the rate at which marketing tactics are changing. If you have been watching or working in the marketing space for the last 10 years, then you know what I mean. Marketers are traditionally used to working with TV, Print and Radio media in which things did not change much for years. Even if it did, the rate of change was very low. It took many months to see a major change in the way they approached … [Read more...]
Top Social Media Marketing Books: from SMMW bookstall
If you try searching for the term 'Social Media Marketing Books' on Amazon or Google, you will end up with 1000s of results. With easy self-publishing options, there are more authors writing and publishing books on social media marketing now than ever before. How do you know which books are good? How do you know which books deserve your precious reading time? Wouldn't it be great if someone selected the best social media marketing books and gave you a list in one place? The team at … [Read more...]
Factors that influence customer mindset on social media
Social media marketing has a special characteristic that is unmatched by any other type of marketing - its ability to get your brand or product so close, right into the personal space of the customer. In social media marketing, every time you release a campaign (inbound content marketing or advertising campaign) you are communicating, promoting, marketing and interacting with your customer at a very personal level. Specially with the increase in smartphone usage, your content or ad appears to … [Read more...]
How to Package your Content for Social Media
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted - a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that option. Once you have their attention using a short-form content, suppose some of them want to learn more about the subject that you are talking about, they will want a long-form detailed content. And if you do not give it … [Read more...]
How to Save Time in Social Media Marketing
How many hours did you spend on social media marketing last week? Let me guess. A lot? Well, you are not alone. According to 2016 Social Media Marketing Industry Report 63% of marketers spend 6 hours or more per week on social media, 39% spend 11 hours or more per week, and (this is interesting) 19% spend 20 hours or more per week! Recently one management ‘guru’ said, "Social media marketing is easy. 3 simple steps: create a good piece of content, repurpose it and promote it. … [Read more...]
How to Create a Digital Marketing Strategy for 2017
2017 is almost here! It is going to be an important year for some of the big names in the digital space like Apple and Google. Here is the list of milestones that some popular brands will cross in 2017: In January 2017, Apple iPhone will be a 10 year old product (launched by Steve Jobs on Jan 9, 2007) In February 2017, Facebook will be a 13 year old company (founded on Feb 4, 2004) In March 2017, Twitter will be a 11 year old company (founded on Mar 21, 2006) In November 2017, … [Read more...]
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