The influence of ‘search’ is not just limited to online transactions anymore - Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase. Specially when a user has a 'purchase intent’ while using a search engine, there is a high probability of the search ending up in a business transaction. So whether you have an online or an offline business model, working on Search Engine … [Read more...]
How to Promote your Marketing Video: 5 Actionable Tips
Would you like to increase the reach of your marketing videos? Creating a marketing video is only the first step. You may have created a useful, entertaining, and informative marketing video for your business or nonprofit, but if you do not take steps to promote your marketing video, your audience will never get to watch it. With all the content overload at the moment, the chances of your video not being noticed by your audience are very high. As of November 2015, Facebook had 8 billion … [Read more...]
10 Video Content Ideas for your Business: Video Marketing Strategy
Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
How User Experience (UX) impacts SEO and Search Rankings
How would you feel if a trusted, long-time friend of yours referred you to a restaurant for dinner, promising you that you will have a good time, but when you got there you found that the food was horrible, the place was not clean and you had a very bad overall experience? Not a good feeling, right? The next time your friend refers you to a restaurant, you will probably think twice. And if the bad experience continues, you will probably stop trusting him and stop taking any inputs or advice from … [Read more...]
Top 15 Social Media Marketing Trends for 2017: Based on Latest Industry Report
Things change quickly in Social Media Marketing industry. To succeed in the long term, businesses, nonprofits, marketers and agencies need to monitor their tactics, strategies and plans closely, re-evaluate them constantly and tweak them based on latest trends and developments. To help you do that, here is the list of Top 15 Latest Social Media Marketing Trends for 2017 based on the 8th edition of 2016 Social Media Marketing Industry Report by Michael Stelzner, CEO of Social … [Read more...]
How to use Twitter for Customer Service and Support
Customer service is what make successful organisations stand out in a crowded marketplace. The best way to build long-term customer relationship is by being available for your customers just when they need you. Offering them the right support at the right time will not only help you gain trust and confidence but will also help you grow as they refer other customers and recommend your business to their friends and family. If you do not have the resources to deploy a large full-time … [Read more...]
Small businesses can win using Digital Marketing: 3 actionable tips to get started
Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more...]
A 10-point Checklist for your Nonprofit Facebook Page Settings
Facebook is a giant in the social media space; a giant who is getting bigger and bigger by the day. Their official site says in June 2016 there were more than 1.03 billion mobile daily-active users on Facebook! With a billion people using their mobile app everyday, there is a high chance of finding a group of people who might relate to your cause, support your nonprofit and get involved in your campaigns. With a well-optimised Facebook page, you can fulfil most of your nonprofit social media … [Read more...]
Simplifying SEO: How to Choose the Right Keywords
“In the beginning was the Word” - This is one of my favourite statements from the No.1 Best Selling Book ever. When it comes to SEO this is so true. Your SEO journey begins with your understanding of the ‘Words’ that your customers will use on search engines to search for your products or services. For Example: Let us assume that you sell ‘fountain pens’ in the city of Sydney. You have a website, and you want to be found when your customers visit Google and search for fountain pens. What … [Read more...]
Simplifying SEO: An introduction to search engine optimization
Google processes over 40,000 search queries every second, which translates to 3.5 billion searches every day - Internet Live Stats That is a lot of searches! And there is a high probability that your customers are contributing to this 3.5 billion daily searches by searching for your products and services.Is your business visible to them on the internet? And we haven't even considered other search engines like Baidu, Yahoo, Bing and Yandex. Most of our SEO discussion will revolve around … [Read more...]
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