As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
How to use LinkedIn to grow your business: 4 smart ways
In the 1000s of years of human existence, there is one business strategy that has remained unchanged and continues to contribute more to commercial growth than any other: Networking. Be it the ancient Silk Route trade that was functional 2000 years ago or the eCommerce industry that has been around for just 20+ years, they all rely on human connections. This is where LinkedIn can play a big role. And there are smart ways in which you can use LinkedIn to grow your business. Even though LinkedIn … [Read more...]
Set Your Content Free: The Art of Amplification
Good content deserves to be set free. When you have a great idea, a good product, a valuable service or a life-transforming message, the world needs to know about it. You need to be heard. But the content that you create to convey your message, be it a blog post, podcast or video has a high probability of getting lost and buried among the millions of blog posts that are being written everyday and billions of videos that are being viewed by people everyday. How do you set your content free … [Read more...]
How to use Snapchat and Instagram Stories for Business: 5 Practical Tips for Beginners
Snapchat and Instagram are the two most mentioned social media channels in recent marketing news. Why? On 2nd August 2016, Instagram announced the launch of its Stories feature, which was very obviously ‘heavily influenced’ by Snapchat Stories that was launched in October 2013 (Dear Instagram, did you even have to use the same name ‘Stories’ in it?!!) Just to give you an idea of the incredible growth of Snapchat as a social media channel - it was launched only in 2011, and in … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
Introducing Loudspeaker: Content Amplification Service
Social media is getting noisier by the day. Did you know that 2 million blog posts are written every day? Let us look at few more user statistics from the recent Data Never Sleeps 4.0 infographic released in June 2016: Every minute, Instagram users like 2.4 million posts Every minute, FB Messenger users share 2,16,302 photos (that is just with the Messenger app, not the main Facebook news feed) Every minute, Siri answers 99,206 questions Every minute, YouTube users … [Read more...]
The Role of a Digital Marketing Agency in your Business Growth
Building a business can be challenging. But it can be less challenging if you have the right support systems in place - right team members, right tools, helpful vendors, good investors, efficient processes. Marketing is one of the most important support functions through which you let the world know what your organisation is all about. So, having the right team to help you in marketing can enable you to reach the right audience, amplify your message, build your brand and expand … [Read more...]
How to use Facebook Advertising for your Business Growth [with Infographic]
Do you have an innovative or useful product or service? Would you like reach out to a specific target audience who will benefit from it? Then you should definitely consider adding Facebook advertising to your marketing plan. Here is a list of ways in which you can use Facebook Ads for your business growth. Why Facebook Advertising? Because it works: Advertising on Facebook works for businesses of any size. And the steady (and strong) growth of Facebook’s ad revenue over … [Read more...]
6 Compelling reasons to increase your Digital Marketing effort: with latest statistics
Is this the right time for you to increase the digital marketing activities for your business? Yes. Absolutely. Why? - Here is a list of 6 compelling reasons why, with the latest 2015 statistics on digital marketing trends - Web, Mobile and Social Media. Early in my traditional marketing career, I learnt that most of the decisions taken based on research numbers and statistics turn out to be right. The following list of statistics will hopefully help you understand why you need to … [Read more...]
10 Marketing questions you should ask your web developer: website building essentials
Your website is the most important asset for marketing your business. Whether you are redesigning an existing website or building a new website, asking the right set of marketing questions to a web developer can help. Marketing & Technology: A web development task usually comes under the technical department. Because of this, there is a high probability of the marketing aspects of a website being overlooked or ignored. A good backend technology & framework is essential for a … [Read more...]
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