Smartphones and mobile devices have revolutionized the way customers interact with businesses. From banking to grocery shopping, customers are starting to do all their transactions using their smartphones. Customers want to live a ‘mobile-only’ lifestyle. They do not like to be tied down to a desktop or a laptop with a wired internet. They want mobile-internet, they want to be on the move and they want to perform all possible tasks using the tiniest possible device (Apple launching a smaller, … [Read more...]
Creating your online brand identity: 3 simple steps for beginners
In today’s over-crowded digital space, it is important to be unique. But it is more important to communicate that uniqueness to your audience. Creating your brand identity is the first step towards effectively communicating your uniqueness. What is branding? Apple, Google, CocaCola, Microsoft, Toyota - Even if someone woke us up in the middle of the night and asked us what products these companies sell and what industry they represent, most of us will answer them correctly. No matter … [Read more...]
5 Free Facebook Tools to Measure the Performance of your Business Page
Facebook is not just a social networking website anymore, it has become part of the everyday life of millions of people. Their official website says that Facebook has 1,000,000,000+ daily active users (1.04 Billion to be precise) on an average, as of December 2015. Approximately 83% of them are outside the US and Canada. You can imagine the global impact of this company. As a business or nonprofit, you might already be using your Facebook page to reach out to your audience who are a … [Read more...]
How Startups Can Win Using Digital Marketing: 3 Big Challenges
Digital marketing can play a key role in helping Startups win. In this article, we will look at the top 3 challenges faced by startups around the world and how digital marketing can help overcome these challenges. As an agency, we have worked with many startups from various industries and we know by experience that startups can win using digital marketing. According to a report released by CEP - Centre for Economic Performance, startups and micro-companies with less than 50 staff members … [Read more...]
How to choose the right social media channels for your business
How many social media channels are there in the world today? Probably hundreds of them. Wikipedia currently lists 209 channels (with a disclaimer, “This list is not exhaustive, and is limited to notable, well-known sites”). And there are new ones springing up all over the globe, encouraged by the phenomenal success of Facebook, Whatsapp, Snapchat and Instagram. With so many options, how do you choose the right social media for your business? Here is a list of 5 questions to ask yourself … [Read more...]
7 Mobile Apps from LinkedIn that can help you Succeed at Work and Business
I would not be exaggerating if I told you that the success of your business/professional life is highly dependent on the quality of your connections. The right connections can open the right doors at the right time. And if you are able to make these connections while you are on the move, on your mobile phone, then it would be an added bonus, right? This is where Mobile Apps from LinkedIn can play a key role. In the last few months, LinkedIn has reworked and polished its mobile … [Read more...]
2016 Top Digital Marketing Trends for Nonprofits: Based on Industry Reports
Nonprofits around the world have seen encouraging results in the last few years using digital and social media strategies to amplify their message, raise funds and stay in touch with their community. Digital marketing is well suited for the needs of a nonprofit owing to its ease of use, potential to influence millions, low budget requirements and good measurability of effort. But as a nonprofit, what are the factors that will influence your digital marketing journey? We looked at 2 recent … [Read more...]
5 Good reasons to focus on video marketing In 2016
Video is the darling of social media now. Facebook announced earlier this month (in Nov 2015), that it has more than 8 billion (!) video views every day. A few days later, Snapchat announced that it has 6 billion video views every day. Obviously, there is a clear marketing trend evolving for 2016 and ‘video’ seems to be the most favourite media format for online marketers. Apart from recorded and edited video content, there are new Live streaming platforms like Periscope, Blab and … [Read more...]
Top 5 mobile marketing trends: with research statistics
The future is mobile. The future is here. Research shows that here are 7.5 billion mobile connections in the world. Study says that there are 1.8 million smartphones are sold everyday (Yes, every single day!) Global web index says 80% of internet users own a smartphone. (Source) This means your customers are consuming most of the content and information about your business, products and services on their mobile devices. Is your business ready for 'The Mobile Era' that has already … [Read more...]
The Future of Social Media – Top 10 takeaways from the seminar by Mark Schaefer
"I am not going to miss that one, specially when it happens in India" This was my response when I heard from Mark Schaefer that he was coming to India. And as expected, the session was transforming & insightful. He shared key statistics, trends and incredible insights into the future of social media, and actionable tips for businesses (and agencies like us). I am unable to decide whether Mark is an author, speaker or a prophet in the Digital Marketing industry. Because he has 5 best … [Read more...]
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