In December 2014, Facebook announced a new feature: A Call-to-Action button for Facebook Business Pages. Call-to-Action elements could play a very important role in your Digital Marketing effort. As a small business or a start up, it's important for you to enable your customers to perform the tasks that can add value to them and also be beneficial to your business goals. You may want them to download an app, watch a video, visit a particular landing page where you have special offers, etc. … [Read more...]