What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted - a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that option. Once you have their attention using a short-form content, suppose some of them want to learn more about the subject that you are talking about, they will want a long-form detailed content. And if you do not give it … [Read more...]
Set Your Content Free: The Art of Amplification
Good content deserves to be set free. When you have a great idea, a good product, a valuable service or a life-transforming message, the world needs to know about it. You need to be heard. But the content that you create to convey your message, be it a blog post, podcast or video has a high probability of getting lost and buried among the millions of blog posts that are being written everyday and billions of videos that are being viewed by people everyday. How do you set your content free … [Read more...]
Introducing Loudspeaker: Content Amplification Service
Social media is getting noisier by the day. Did you know that 2 million blog posts are written every day? Let us look at few more user statistics from the recent Data Never Sleeps 4.0 infographic released in June 2016: Every minute, Instagram users like 2.4 million posts Every minute, FB Messenger users share 2,16,302 photos (that is just with the Messenger app, not the main Facebook news feed) Every minute, Siri answers 99,206 questions Every minute, YouTube users … [Read more...]
Kick Start Your Content Marketing: 4 Free Tools
Content is the key to digital marketing success. Good content not only attracts visitors it also builds trust, positions you as a thought leader in the market, builds your brand, generates leads, increases conversion rate and could bring in more sales. Marketers and Entrepreneurs who understand the power of content marketing create useful, value-adding content regularly for their customers. Research shows that such content marketing ‘leaders’ saw 7.8 times higher annual growth in unique site … [Read more...]
The Future of Social Media – Top 10 takeaways from the seminar by Mark Schaefer
"I am not going to miss that one, specially when it happens in India" This was my response when I heard from Mark Schaefer that he was coming to India. And as expected, the session was transforming & insightful. He shared key statistics, trends and incredible insights into the future of social media, and actionable tips for businesses (and agencies like us). I am unable to decide whether Mark is an author, speaker or a prophet in the Digital Marketing industry. Because he has 5 best … [Read more...]
