When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider. Here is a 15-point checklist to help you create a Digital Marketing plan. If you already have your plan / strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet started working on it, I have given a 'Starting point' tip under each section to help you get … [Read more...]
How to Revive Your LinkedIn Account: 7 Types of Meaningful Connections
LinkedIn is a powerful business tool. It has more than 500 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn … [Read more...]
How to Create a Digital Marketing Strategy for 2017
2017 is almost here! It is going to be an important year for some of the big names in the digital space like Apple and Google. Here is the list of milestones that some popular brands will cross in 2017: In January 2017, Apple iPhone will be a 10 year old product (launched by Steve Jobs on Jan 9, 2007) In February 2017, Facebook will be a 13 year old company (founded on Feb 4, 2004) In March 2017, Twitter will be a 11 year old company (founded on Mar 21, 2006) In November 2017, … [Read more...]
Small businesses can win using Digital Marketing: 3 actionable tips to get started
Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more...]
How much should you spend on Digital Marketing? A research based analysis
As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
The Role of a Digital Marketing Agency in your Business Growth
Building a business can be challenging. But it can be less challenging if you have the right support systems in place - right team members, right tools, helpful vendors, good investors, efficient processes. Marketing is one of the most important support functions through which you let the world know what your organisation is all about. So, having the right team to help you in marketing can enable you to reach the right audience, amplify your message, build your brand and expand … [Read more...]
6 Compelling reasons to increase your Digital Marketing effort: with latest statistics
Is this the right time for you to increase the digital marketing activities for your business? Yes. Absolutely. Why? - Here is a list of 6 compelling reasons why, with the latest 2015 statistics on digital marketing trends - Web, Mobile and Social Media. Early in my traditional marketing career, I learnt that most of the decisions taken based on research numbers and statistics turn out to be right. The following list of statistics will hopefully help you understand why you need to … [Read more...]
For nonprofits: 5 missing pieces of your Digital Marketing puzzle
Are you wondering if you are missing something in your social media strategy? May be you have a good website, you are posting regularly on social media, you are sending out emails, you are engaging with your audience by replying and liking all their comments. But still something seems to be missing. May be you are not seeing your posts go viral or create a big impact in the donation numbers or supporter subscription list. And you wonder why. As a digital agency that works with various … [Read more...]
Hiring a Digital Marketing agency? 5 ways to prepare your business for this partnership
Happy New Year 2016! Hiring a digital marketing agency this new year? It is a very good move considering all the activity and buzz in the online and social media space. As a digital agency, we receive phone calls, emails and social media enquiries almost every day from Startups, Small Businesses, SMEs and Non-profits looking to engage with us for digital marketing. It is great to see many companies making the right move by deciding to partner with a specialist for digital marketing. Why … [Read more...]
