The influence of ‘search’ is not just limited to online transactions anymore - Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase. Specially when a user has a 'purchase intent’ while using a search engine, there is a high probability of the search ending up in a business transaction. So whether you have an online or an offline business model, working on Search Engine … [Read more...]
10 Video Content Ideas for your Business: Video Marketing Strategy
Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
How much should you spend on Digital Marketing? A research based analysis
As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
Set Your Content Free: The Art of Amplification
Good content deserves to be set free. When you have a great idea, a good product, a valuable service or a life-transforming message, the world needs to know about it. You need to be heard. But the content that you create to convey your message, be it a blog post, podcast or video has a high probability of getting lost and buried among the millions of blog posts that are being written everyday and billions of videos that are being viewed by people everyday. How do you set your content free … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
How to create a marketing video: a beginner’s guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more...]
