The influence of ‘search’ is not just limited to online transactions anymore - Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase. Specially when a user has a 'purchase intent’ while using a search engine, there is a high probability of the search ending up in a business transaction. So whether you have an online or an offline business model, working on Search Engine … [Read more...]
How User Experience (UX) impacts SEO and Search Rankings
How would you feel if a trusted, long-time friend of yours referred you to a restaurant for dinner, promising you that you will have a good time, but when you got there you found that the food was horrible, the place was not clean and you had a very bad overall experience? Not a good feeling, right? The next time your friend refers you to a restaurant, you will probably think twice. And if the bad experience continues, you will probably stop trusting him and stop taking any inputs or advice from … [Read more...]
Simplifying SEO: How to Choose the Right Keywords
“In the beginning was the Word” - This is one of my favourite statements from the No.1 Best Selling Book ever. When it comes to SEO this is so true. Your SEO journey begins with your understanding of the ‘Words’ that your customers will use on search engines to search for your products or services. For Example: Let us assume that you sell ‘fountain pens’ in the city of Sydney. You have a website, and you want to be found when your customers visit Google and search for fountain pens. What … [Read more...]
Simplifying SEO: An introduction to search engine optimization
Google processes over 40,000 search queries every second, which translates to 3.5 billion searches every day - Internet Live Stats That is a lot of searches! And there is a high probability that your customers are contributing to this 3.5 billion daily searches by searching for your products and services.Is your business visible to them on the internet? And we haven't even considered other search engines like Baidu, Yahoo, Bing and Yandex. Most of our SEO discussion will revolve around … [Read more...]
