Authenticity and trust are important words in business. They have always been important. But their importance has increased manifold in today’s noisy social media world where people are bombarded with content from all sides. A foolproof way to help your customers choose 'you' in the midst of all this noise is to build your trust and authenticity. Showcasing your authenticity on social media can help you grow your business in multiple ways: It can help you retain existing … [Read more...]
How to Revive Your LinkedIn Account: 7 Types of Meaningful Connections
LinkedIn is a powerful business tool. It has more than 500 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn … [Read more...]
3 Key Social Media Marketing Questions Answered by Experts at #SMMW17
Today we have more questions about marketing than ever before. Why? Because of the rate at which marketing tactics are changing. If you have been watching or working in the marketing space for the last 10 years, then you know what I mean. Marketers are traditionally used to working with TV, Print and Radio media in which things did not change much for years. Even if it did, the rate of change was very low. It took many months to see a major change in the way they approached … [Read more...]
Factors that influence customer mindset on social media
Social media marketing has a special characteristic that is unmatched by any other type of marketing - its ability to get your brand or product so close, right into the personal space of the customer. In social media marketing, every time you release a campaign (inbound content marketing or advertising campaign) you are communicating, promoting, marketing and interacting with your customer at a very personal level. Specially with the increase in smartphone usage, your content or ad appears to … [Read more...]
How to Save Time in Social Media Marketing
How many hours did you spend on social media marketing last week? Let me guess. A lot? Well, you are not alone. According to 2016 Social Media Marketing Industry Report 63% of marketers spend 6 hours or more per week on social media, 39% spend 11 hours or more per week, and (this is interesting) 19% spend 20 hours or more per week! Recently one management ‘guru’ said, "Social media marketing is easy. 3 simple steps: create a good piece of content, repurpose it and promote it. … [Read more...]
A 10-point Checklist for your Nonprofit Facebook Page Settings
Facebook is a giant in the social media space; a giant who is getting bigger and bigger by the day. Their official site says in June 2016 there were more than 1.03 billion mobile daily-active users on Facebook! With a billion people using their mobile app everyday, there is a high chance of finding a group of people who might relate to your cause, support your nonprofit and get involved in your campaigns. With a well-optimised Facebook page, you can fulfil most of your nonprofit social media … [Read more...]
How to use LinkedIn to grow your business: 4 smart ways
In the 1000s of years of human existence, there is one business strategy that has remained unchanged and continues to contribute more to commercial growth than any other: Networking. Be it the ancient Silk Route trade that was functional 2000 years ago or the eCommerce industry that has been around for just 20+ years, they all rely on human connections. This is where LinkedIn can play a big role. And there are smart ways in which you can use LinkedIn to grow your business. Even though LinkedIn … [Read more...]
How to use Snapchat and Instagram Stories for Business: 5 Practical Tips for Beginners
Snapchat and Instagram are the two most mentioned social media channels in recent marketing news. Why? On 2nd August 2016, Instagram announced the launch of its Stories feature, which was very obviously ‘heavily influenced’ by Snapchat Stories that was launched in October 2013 (Dear Instagram, did you even have to use the same name ‘Stories’ in it?!!) Just to give you an idea of the incredible growth of Snapchat as a social media channel - it was launched only in 2011, and in … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
How to Streamline your Social Media Marketing Workflow: A Beginner’s Guide
Life is busy. When you are building a business, you invariably work long hours, managing multiple things. As a business owner you need to maximise time, save energy, and increase productivity. Many of us think we need work long hours in order to increase productivity, but that is not true. Research says that working long hours makes us less productive! So the secret to success is not ‘hard work’ but ‘smart work’. To work smartly, you need to find ways to remove distractions. Study shows … [Read more...]
