Would you like to increase the reach of your marketing videos? Creating a marketing video is only the first step. You may have created a useful, entertaining, and informative marketing video for your business or nonprofit, but if you do not take steps to promote your marketing video, your audience will never get to watch it. With all the content overload at the moment, the chances of your video not being noticed by your audience are very high. As of November 2015, Facebook had 8 billion … [Read more...]
10 Video Content Ideas for your Business: Video Marketing Strategy
Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
5 Good reasons to focus on video marketing In 2016
Video is the darling of social media now. Facebook announced earlier this month (in Nov 2015), that it has more than 8 billion (!) video views every day. A few days later, Snapchat announced that it has 6 billion video views every day. Obviously, there is a clear marketing trend evolving for 2016 and ‘video’ seems to be the most favourite media format for online marketers. Apart from recorded and edited video content, there are new Live streaming platforms like Periscope, Blab and … [Read more...]
How to create a marketing video: a beginner’s guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more...]
