In December 2014, Facebook announced a new feature: A Call-to-Action button for Facebook Business Pages.
Call-to-Action elements could play a very important role in your Digital Marketing effort. As a small business or a start up, it’s important for you to enable your customers to perform the tasks that can add value to them and also be beneficial to your business goals. You may want them to download an app, watch a video, visit a particular landing page where you have special offers, etc. Now it’s possible to get your Facebook page visitors take the exact action that you want them to take.
The thing I like the most about this CTA button feature is its prominence. Facebook has ensured that this is the very first thing that a visitor will see by placing it right next to the most powerful button in Social Media Industry – The ‘Like’ button!
Remember, if you are generating good content, adding value and engaging with your customers regularly, they are likely to visit your Facebook page very often. And having the ability to lead those visitors to a specific page on your website or to your app can help your business in many ways. So go ahead and use this opportunity without wasting any more time.
Here is a step-by-step guide to create a Call-to-Action button on your Facebook page:
Step 1: Login to your Facebook Page as an Admin of the page.
Step 2: Click on the Create Call-to-Action button next to the ‘Like’ button
Step 3: You will see a screen that lets you select the action items like ‘Book now’ or ‘Contact Us’ or ‘Use App’ and more.
Step 4: The next screen gives you an option to choose where to send people when they tap the button while using their Apple iOS mobile device
Step 5: Similarly, you will have an option to choose where to send people when they tap the button while using their Android mobile device
Step 6: Click ‘Create’ and follow the on-screen guide to test the button. That’s it!
Step-by-Step Video Guide:
If you have any questions or any specific challenges with Facebook Marketing for your organization, let us know and we will be happy to help you.