(Part of the blog series on Mobile Apps for Marketing: Part 1 of 4)
We live in a mobile world, and having the ability to manage all our business activities on our mobile devices (smartphones and tablets) is essential.
But how do you select the right apps? Specially when there are 1.6 million apps on Google Play Store and 1.5 million apps on Apple App Store (as of July 2015). And more apps are added every day. Reports show that in 2014, the Apple App Store alone received anywhere between 7000 to 10,000 new app submission requests every month, which is more than 200 new apps every day! (source).
Not to worry, we have done the hard work of selecting the right apps from Apple iOS and Android OS stores and put together this list for you. Enjoy!
Number of apps available in leading app stores as of July 2015
50 Useful Mobile Apps for Marketing
As a business leader or entrepreneur, you have unique needs when it comes to mobile apps. You often were multiple hats like content writer, designer, editor, etc. Having the right tools will not only save you time and help you create better campaigns, but also make you more productive and efficient on the move.
These apps have been selected and segregated based on everyday work requirements of an online marketer. Whether you are a small business owner, startup entrepreneur or a social media manager, you will find at least 1 or 2 apps in this list that will help you excel in digital marketing.
(Attn: With millions of apps in the app stores, this by no means in a complete list. In case you find any good marketing apps that are missing from this list, please let us know in the comments section. Thank you!)
I. Apps for content curation on the move
1. Feedly
How it helps in marketing? Feedly can be used for your content curation workflow and to get industry updates. In digital marketing, sharing industry news with your audience is an important activity. You can use Feedly to collect all your industry news in one place, and then share it with your audience. Learn more about the features of this app by visiting the official website: http://feedly.com
2. Newsify
How it helps in marketing? Similar to Feedly, Newsify lets you collect all industry information in one place, but the newspaper-like layout makes this app standout. This app makes it easier for you to segregate important news from the rest. Learn more about the features of this app by visiting the official website: http://newsify.co
3. Pocket
How it helps in marketing? Pocket is a great tool to collect news in just one click from many places. Integration with multiple applications and browsers gives this app an edge. The tagging option helps you organise the information collected, and use it for content curation. Learn more about the features of this app by visiting the official website: https://getpocket.com
4. Evernote
How it helps in marketing? Evernote helps you capture information in many forms like audio, video, images, text, links, screenshots, etc all in one place. The sync option lets you access this information across mobile devices and computers irrespective of the platform. Learn more about the features of this app by visiting the official website: https://evernote.com
II. Apps for writing content and collaboration on the move
5. Google Docs
How it helps in marketing? With Google Docs app you can capture that brilliant idea that you had during your flight, as a blog or as a social media post. The real-time collaboration capability is very useful. If you are a ‘Google Apps for Work’ user, then this is a must-have marketing app. Learn more about the features of this app by visiting the official website: http://www.google.com/docs/about
6. OneNote
How it helps in marketing? OneNote help you write content and organize them topic-wise or date-wise on your mobile device using the Tab feature. In the iPad version of the app, you can even doodle and draw your ideas for the next blog or webinar and share it with your colleagues. Learn more about the features of this app by visiting the official website: https://www.onenote.com
III. Apps for creating and editing sharable images on your mobile
7. Aviary
How it helps in marketing? Visual content marketing needs tools that can help you create images and designs quickly on the move. Aviary is a good tool to have. It was acquired by Adobe in 2014. It has facilities like redeye removal, sharpness, stickers, night mode and overlays. Learn more about the features of this app by visiting the official website: https://aviary.com
8. Fotor
How it helps in marketing? Fotor allows you to create visual content with features like editing photos, adding text, filters, shadows, etc. The collage feature is a highlight. Learn more about the features of this app by visiting the official website: http://www.fotor.com
9. Studio Design
How it helps in marketing? Studio Design is one of the first social-design platforms. It allows you to take designs from other users and ‘remix’ it to create your own. Learn more about the features of this app by visiting the official website: http://www.madewithstudio.com
10. Wordswag
How it helps in marketing? Wordswag is a powerful visual marketing tool. It automatically turns words that you type into beautiful photo based text designs, with instant sharing options. It has more than 250,000 free background images from Pixabay built into it. Learn more about the features of this app by visiting the official website: http://wordswag.co
11. Typorama
How it helps in marketing? If you like text+image in your campaigns, this one is for you. Typorama saves you tons of work by automatically creating complex text layouts with different fonts and typefaces. With just a few taps, you instantly get your text beautifully laid out on a background of your choice. This would take hours if you were using Photoshop or a similar photo editor. Learn more about the features of this app by visiting the official website: http://www.typorama.co
III. Apps for creating and editing sharable videos on your mobile
12. Legend
How it helps in marketing? A real genius of an app that combines image with text and video. Creating text-based GIFs is not a complex task anymore. This new app saves you hours by creating beautiful typography videos and gifs in just a few clicks. Type your text, select the animation style and select a backgorund. That’s it. Learn more about the features of this app by visiting the official website: http://legend.im
13. Magisto
How it helps in marketing: Magisto Video Maker automatically turns your photos and videos into video stories. You don’t need to be an expert photo or video editor; Magisto will create a professional looking video story from as little as a few photos or a series of videos. Learn more about the features of this app by visiting the official website: http://www.magisto.com
14. Videohance
How it helps in marketing: A very powerful video editing app that allows you to create marketing videos quickly with overlays. Editing is a breeze with power controls, authentic textures and presets. Learn more about the features of this app by visiting the official website: http://videohance.com
15. iMovie
How it helps in marketing? This app made by Apple has beautiful templates (even for trailers) and gives you the flexibility to create videos from your existing photos and video collection. It is easy to share on Youtube (4k video), Facebook, Vimeo and even on CNN iReport. Learn more about the features of this app by visiting the official website: http://www.apple.com/au/ios/imovie
