Authenticity and trust are important words in business. They have always been important. But their importance has increased manifold in today’s noisy social media world where people are bombarded with content from all sides. A foolproof way to help your customers choose 'you' in the midst of all this noise is to build your trust and authenticity. Showcasing your authenticity on social media can help you grow your business in multiple ways: It can help you retain existing … [Read more...]