Google processes over 40,000 search queries every second, which translates to 3.5 billion searches every day - Internet Live Stats That is a lot of searches! And there is a high probability that your customers are contributing to this 3.5 billion daily searches by searching for your products and services.Is your business visible to them on the internet? And we haven't even considered other search engines like Baidu, Yahoo, Bing and Yandex. Most of our SEO discussion will revolve around … [Read more...]
How to Streamline your Social Media Marketing Workflow: A Beginner’s Guide
Life is busy. When you are building a business, you invariably work long hours, managing multiple things. As a business owner you need to maximise time, save energy, and increase productivity. Many of us think we need work long hours in order to increase productivity, but that is not true. Research says that working long hours makes us less productive! So the secret to success is not ‘hard work’ but ‘smart work’. To work smartly, you need to find ways to remove distractions. Study shows … [Read more...]
Kick Start Your Content Marketing: 4 Free Tools
Content is the key to digital marketing success. Good content not only attracts visitors it also builds trust, positions you as a thought leader in the market, builds your brand, generates leads, increases conversion rate and could bring in more sales. Marketers and Entrepreneurs who understand the power of content marketing create useful, value-adding content regularly for their customers. Research shows that such content marketing ‘leaders’ saw 7.8 times higher annual growth in unique site … [Read more...]
How to create a marketing video: a beginner’s guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more...]
How to use Twitter for business growth: 7 basic steps
As a small business, you need all the help possible to grow & move to the next level. Especially when research says that 8 out of 10 entrepreneurs fail within the first 18 months. There is one key thing that could help you increase your survival rate : Having the right contacts. Networking: Business success depends on paying customers, a great team, access to capital, cash flow, a good location, and good counsel. Networking with the right contacts, relationships and connections could help … [Read more...]
