2017 is almost here! It is going to be an important year for some of the big names in the digital space like Apple and Google. Here is the list of milestones that some popular brands will cross in 2017: In January 2017, Apple iPhone will be a 10 year old product (launched by Steve Jobs on Jan 9, 2007) In February 2017, Facebook will be a 13 year old company (founded on Feb 4, 2004) In March 2017, Twitter will be a 11 year old company (founded on Mar 21, 2006) In November 2017, … [Read more...]
Small businesses can win using Digital Marketing: 3 actionable tips to get started
Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more...]
Get your Business Ready for the Smartphone Era [with Infographic]
Smartphones and mobile devices have revolutionized the way customers interact with businesses. From banking to grocery shopping, customers are starting to do all their transactions using their smartphones. Customers want to live a ‘mobile-only’ lifestyle. They do not like to be tied down to a desktop or a laptop with a wired internet. They want mobile-internet, they want to be on the move and they want to perform all possible tasks using the tiniest possible device (Apple launching a smaller, … [Read more...]
How Startups Can Win Using Digital Marketing: 3 Big Challenges
Digital marketing can play a key role in helping Startups win. In this article, we will look at the top 3 challenges faced by startups around the world and how digital marketing can help overcome these challenges. As an agency, we have worked with many startups from various industries and we know by experience that startups can win using digital marketing. According to a report released by CEP - Centre for Economic Performance, startups and micro-companies with less than 50 staff members … [Read more...]
Hiring a Digital Marketing agency? 5 ways to prepare your business for this partnership
Happy New Year 2016! Hiring a digital marketing agency this new year? It is a very good move considering all the activity and buzz in the online and social media space. As a digital agency, we receive phone calls, emails and social media enquiries almost every day from Startups, Small Businesses, SMEs and Non-profits looking to engage with us for digital marketing. It is great to see many companies making the right move by deciding to partner with a specialist for digital marketing. Why … [Read more...]
7 Tips for time management using online tools: a startup entrepreneur’s guide
Building a startup as an entrepreneur is exciting, but surely not the easiest of endeavours. There are many challenges to overcome. On top of that list is ‘Managing time’. As a business owner, you have a lot of areas that demand a chunk of your typical 16-hour day (24 minus 8 hours of sleep!) : work time, learning time, family time, meeting time and lets not forget the commuting time. So how do you deal with all these time-demands and manage time? Simple, you do not. You cannot manage … [Read more...]
