Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
Getting Started with Email Marketing for Your Business
Did you know that email marketing is one of the most effective online tactics for lead generation? Email also has one of the highest ROI (Return on investment) among the marketing channels commonly used. Even from a consumer behavior perspective, research shows that 95% of online consumers use email and 91% check their email at least once a day. How do you use this powerful tool for your business growth? As a business owner or manager, you may already be using emails for regular communication … [Read more...]
How to create a marketing video: a beginner’s guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more...]
