Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
Introducing Loudspeaker: Content Amplification Service
Social media is getting noisier by the day. Did you know that 2 million blog posts are written every day? Let us look at few more user statistics from the recent Data Never Sleeps 4.0 infographic released in June 2016: Every minute, Instagram users like 2.4 million posts Every minute, FB Messenger users share 2,16,302 photos (that is just with the Messenger app, not the main Facebook news feed) Every minute, Siri answers 99,206 questions Every minute, YouTube users … [Read more...]
5 Good reasons to focus on video marketing In 2016
Video is the darling of social media now. Facebook announced earlier this month (in Nov 2015), that it has more than 8 billion (!) video views every day. A few days later, Snapchat announced that it has 6 billion video views every day. Obviously, there is a clear marketing trend evolving for 2016 and ‘video’ seems to be the most favourite media format for online marketers. Apart from recorded and edited video content, there are new Live streaming platforms like Periscope, Blab and … [Read more...]
The Future of Social Media – Top 10 takeaways from the seminar by Mark Schaefer
"I am not going to miss that one, specially when it happens in India" This was my response when I heard from Mark Schaefer that he was coming to India. And as expected, the session was transforming & insightful. He shared key statistics, trends and incredible insights into the future of social media, and actionable tips for businesses (and agencies like us). I am unable to decide whether Mark is an author, speaker or a prophet in the Digital Marketing industry. Because he has 5 best … [Read more...]
