What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted - a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that option. Once you have their attention using a short-form content, suppose some of them want to learn more about the subject that you are talking about, they will want a long-form detailed content. And if you do not give it … [Read more...]