When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider. Here is a 15-point checklist to help you create a Digital Marketing plan. If you already have your plan / strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet started working on it, I have given a 'Starting point' tip under each section to help you get … [Read more...]
How to Revive Your LinkedIn Account: 7 Types of Meaningful Connections
LinkedIn is a powerful business tool. It has more than 500 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn … [Read more...]
How to Promote your Marketing Video: 5 Actionable Tips
Would you like to increase the reach of your marketing videos? Creating a marketing video is only the first step. You may have created a useful, entertaining, and informative marketing video for your business or nonprofit, but if you do not take steps to promote your marketing video, your audience will never get to watch it. With all the content overload at the moment, the chances of your video not being noticed by your audience are very high. As of November 2015, Facebook had 8 billion … [Read more...]
10 Video Content Ideas for your Business: Video Marketing Strategy
Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
Small businesses can win using Digital Marketing: 3 actionable tips to get started
Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more...]
Simplifying SEO: How to Choose the Right Keywords
“In the beginning was the Word” - This is one of my favourite statements from the No.1 Best Selling Book ever. When it comes to SEO this is so true. Your SEO journey begins with your understanding of the ‘Words’ that your customers will use on search engines to search for your products or services. For Example: Let us assume that you sell ‘fountain pens’ in the city of Sydney. You have a website, and you want to be found when your customers visit Google and search for fountain pens. What … [Read more...]
Simplifying SEO: An introduction to search engine optimization
Google processes over 40,000 search queries every second, which translates to 3.5 billion searches every day - Internet Live Stats That is a lot of searches! And there is a high probability that your customers are contributing to this 3.5 billion daily searches by searching for your products and services.Is your business visible to them on the internet? And we haven't even considered other search engines like Baidu, Yahoo, Bing and Yandex. Most of our SEO discussion will revolve around … [Read more...]
Set Your Content Free: The Art of Amplification
Good content deserves to be set free. When you have a great idea, a good product, a valuable service or a life-transforming message, the world needs to know about it. You need to be heard. But the content that you create to convey your message, be it a blog post, podcast or video has a high probability of getting lost and buried among the millions of blog posts that are being written everyday and billions of videos that are being viewed by people everyday. How do you set your content free … [Read more...]
How to use Snapchat and Instagram Stories for Business: 5 Practical Tips for Beginners
Snapchat and Instagram are the two most mentioned social media channels in recent marketing news. Why? On 2nd August 2016, Instagram announced the launch of its Stories feature, which was very obviously ‘heavily influenced’ by Snapchat Stories that was launched in October 2013 (Dear Instagram, did you even have to use the same name ‘Stories’ in it?!!) Just to give you an idea of the incredible growth of Snapchat as a social media channel - it was launched only in 2011, and in … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
