Did you know that email marketing is one of the most effective online tactics for lead generation? Email also has one of the highest ROI (Return on investment) among the marketing channels commonly used. Even from a consumer behavior perspective, research shows that 95% of online consumers use email and 91% check their email at least once a day. How do you use this powerful tool for your business growth? As a business owner or manager, you may already be using emails for regular communication … [Read more...]