When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider. Here is a 15-point checklist to help you create a Digital Marketing plan. If you already have your plan / strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet started working on it, I have given a 'Starting point' tip under each section to help you get … [Read more...]
How to choose the right social media channels for your business
How many social media channels are there in the world today? Probably hundreds of them. Wikipedia currently lists 209 channels (with a disclaimer, “This list is not exhaustive, and is limited to notable, well-known sites”). And there are new ones springing up all over the globe, encouraged by the phenomenal success of Facebook, Whatsapp, Snapchat and Instagram. With so many options, how do you choose the right social media for your business? Here is a list of 5 questions to ask yourself … [Read more...]
Hiring a Digital Marketing agency? 5 ways to prepare your business for this partnership
Happy New Year 2016! Hiring a digital marketing agency this new year? It is a very good move considering all the activity and buzz in the online and social media space. As a digital agency, we receive phone calls, emails and social media enquiries almost every day from Startups, Small Businesses, SMEs and Non-profits looking to engage with us for digital marketing. It is great to see many companies making the right move by deciding to partner with a specialist for digital marketing. Why … [Read more...]
How to create a marketing video: a beginner’s guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more...]
How to choose the right hashtags: review of the free tool Hashtagify
Hashtags can be powerful online marketing elements. Research says that Tweets with 1 or more hashtags are 55% more likely to be retweeted. [Tweet "Study shows that Tweets with 1 or more hashtags are 55% more likely to be retweeted"] Hashtags can increase the effectiveness of your online marketing campaign, but only if they are chosen in the right way. The challenge is, there are too many of them out there. How do you choose the right hashtags that can help increase the reach of a specific … [Read more...]
How to use Twitter for business growth: 7 basic steps
As a small business, you need all the help possible to grow & move to the next level. Especially when research says that 8 out of 10 entrepreneurs fail within the first 18 months. There is one key thing that could help you increase your survival rate : Having the right contacts. Networking: Business success depends on paying customers, a great team, access to capital, cash flow, a good location, and good counsel. Networking with the right contacts, relationships and connections could help … [Read more...]
Social Media Measurement – 7 Steps To Start Measuring Your Efforts [eBook]
‘Social Media Metrics’ is the art of measuring, tracking and analysing your social media efforts in social networks. Click on the image to download the Free eBook on Social Media Metrics: Here are the 7 steps that you could take to begin your journey in social media measurement: Step 1 - Set Aside Time: Be prepared to spend a few minutes/hours on a regular basis towards tracking your progress. Just like you check your email everyday, you need to track your social media progress … [Read more...]
Twitter Marketing Tips: How To Create & Post Videos From Mobile App
Twitter Marketing Tips: Using Twitter Video for Marketing Your Business Sometimes Twitter’s 140 character limit, may not enough to communicate what you want to communicate. A video can give a much more meaning to moments and experiences. And having the ability to record a video on your mobile and tweet it, can be handy in a business situation - be it sharing a testimony, product feature or an impromptu promo. In a possibly very significant step for the Social Media industry, Twitter … [Read more...]
How To Create A Call-to-Action Button On Your Facebook Page [Video Guide]
In December 2014, Facebook announced a new feature: A Call-to-Action button for Facebook Business Pages. Call-to-Action elements could play a very important role in your Digital Marketing effort. As a small business or a start up, it's important for you to enable your customers to perform the tasks that can add value to them and also be beneficial to your business goals. You may want them to download an app, watch a video, visit a particular landing page where you have special offers, etc. … [Read more...]
