Snapchat and Instagram are the two most mentioned social media channels in recent marketing news. Why? On 2nd August 2016, Instagram announced the launch of its Stories feature, which was very obviously ‘heavily influenced’ by Snapchat Stories that was launched in October 2013 (Dear Instagram, did you even have to use the same name ‘Stories’ in it?!!) Just to give you an idea of the incredible growth of Snapchat as a social media channel - it was launched only in 2011, and in … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
