“In the beginning was the Word” - This is one of my favourite statements from the No.1 Best Selling Book ever. When it comes to SEO this is so true. Your SEO journey begins with your understanding of the ‘Words’ that your customers will use on search engines to search for your products or services. For Example: Let us assume that you sell ‘fountain pens’ in the city of Sydney. You have a website, and you want to be found when your customers visit Google and search for fountain pens. What … [Read more...]