Social media marketing has a special characteristic that is unmatched by any other type of marketing - its ability to get your brand or product so close, right into the personal space of the customer. In social media marketing, every time you release a campaign (inbound content marketing or advertising campaign) you are communicating, promoting, marketing and interacting with your customer at a very personal level. Specially with the increase in smartphone usage, your content or ad appears to … [Read more...]