Video is the darling of social media now. Facebook announced earlier this month (in Nov 2015), that it has more than 8 billion (!) video views every day. A few days later, Snapchat announced that it has 6 billion video views every day. Obviously, there is a clear marketing trend evolving for 2016 and ‘video’ seems to be the most favourite media format for online marketers. Apart from recorded and edited video content, there are new Live streaming platforms like Periscope, Blab and … [Read more...]