As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
2016 Top Digital Marketing Trends for Nonprofits: Based on Industry Reports
Nonprofits around the world have seen encouraging results in the last few years using digital and social media strategies to amplify their message, raise funds and stay in touch with their community. Digital marketing is well suited for the needs of a nonprofit owing to its ease of use, potential to influence millions, low budget requirements and good measurability of effort. But as a nonprofit, what are the factors that will influence your digital marketing journey? We looked at 2 recent … [Read more...]
