As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
6 Compelling reasons to increase your Digital Marketing effort: with latest statistics
Is this the right time for you to increase the digital marketing activities for your business? Yes. Absolutely. Why? - Here is a list of 6 compelling reasons why, with the latest 2015 statistics on digital marketing trends - Web, Mobile and Social Media. Early in my traditional marketing career, I learnt that most of the decisions taken based on research numbers and statistics turn out to be right. The following list of statistics will hopefully help you understand why you need to … [Read more...]
Top 10 Latest Social Media Trends – 2015 Industry Report : New Research (with Infographic)
Each year, for the past 7 years, Michael Stelzner, Founder of Social Media Examiner has been releasing The Social Media Industry Report that is filled with excellent insights and key research findings. This year he has surveyed more than 3700 marketers around the globe, from various industries and has put together the industry report, with 80+ charts, packed with super useful info. Infographic (Click to enlarge image): EMBED CODE: Share this Image On Your … [Read more...]
