The influence of ‘search’ is not just limited to online transactions anymore - Google’s study shows that 76% of people who search for something nearby on their smartphone, visit a related business within a day and 28% of those searches resulted in a purchase. Specially when a user has a 'purchase intent’ while using a search engine, there is a high probability of the search ending up in a business transaction. So whether you have an online or an offline business model, working on Search Engine … [Read more...]