“In the beginning was the Word” - This is one of my favourite statements from the No.1 Best Selling Book ever. When it comes to SEO this is so true. Your SEO journey begins with your understanding of the ‘Words’ that your customers will use on search engines to search for your products or services. For Example: Let us assume that you sell ‘fountain pens’ in the city of Sydney. You have a website, and you want to be found when your customers visit Google and search for fountain pens. What … [Read more...]
Simplifying SEO: An introduction to search engine optimization
Google processes over 40,000 search queries every second, which translates to 3.5 billion searches every day - Internet Live Stats That is a lot of searches! And there is a high probability that your customers are contributing to this 3.5 billion daily searches by searching for your products and services.Is your business visible to them on the internet? And we haven't even considered other search engines like Baidu, Yahoo, Bing and Yandex. Most of our SEO discussion will revolve around … [Read more...]
