Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more...]
How much should you spend on Digital Marketing? A research based analysis
As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
How to use Twitter for business growth: 7 basic steps
As a small business, you need all the help possible to grow & move to the next level. Especially when research says that 8 out of 10 entrepreneurs fail within the first 18 months. There is one key thing that could help you increase your survival rate : Having the right contacts. Networking: Business success depends on paying customers, a great team, access to capital, cash flow, a good location, and good counsel. Networking with the right contacts, relationships and connections could help … [Read more...]
7 Tips for time management using online tools: a startup entrepreneur’s guide
Building a startup as an entrepreneur is exciting, but surely not the easiest of endeavours. There are many challenges to overcome. On top of that list is ‘Managing time’. As a business owner, you have a lot of areas that demand a chunk of your typical 16-hour day (24 minus 8 hours of sleep!) : work time, learning time, family time, meeting time and lets not forget the commuting time. So how do you deal with all these time-demands and manage time? Simple, you do not. You cannot manage … [Read more...]
