Snapchat and Instagram are the two most mentioned social media channels in recent marketing news. Why? On 2nd August 2016, Instagram announced the launch of its Stories feature, which was very obviously ‘heavily influenced’ by Snapchat Stories that was launched in October 2013 (Dear Instagram, did you even have to use the same name ‘Stories’ in it?!!) Just to give you an idea of the incredible growth of Snapchat as a social media channel - it was launched only in 2011, and in … [Read more...]