When you create your digital marketing plan for the coming new year, make sure that you do not miss any important aspects of marketing or trends that you need to consider. Here is a 15-point checklist to help you create a Digital Marketing plan. If you already have your plan / strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet started working on it, I have given a 'Starting point' tip under each section to help you get … [Read more...]
Factors that influence customer mindset on social media
Social media marketing has a special characteristic that is unmatched by any other type of marketing - its ability to get your brand or product so close, right into the personal space of the customer. In social media marketing, every time you release a campaign (inbound content marketing or advertising campaign) you are communicating, promoting, marketing and interacting with your customer at a very personal level. Specially with the increase in smartphone usage, your content or ad appears to … [Read more...]
How to Package your Content for Social Media
What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted - a short attractive content or a long descriptive content? Obviously, a short one. Right? But there is a problem with that option. Once you have their attention using a short-form content, suppose some of them want to learn more about the subject that you are talking about, they will want a long-form detailed content. And if you do not give it … [Read more...]
How to Promote your Marketing Video: 5 Actionable Tips
Would you like to increase the reach of your marketing videos? Creating a marketing video is only the first step. You may have created a useful, entertaining, and informative marketing video for your business or nonprofit, but if you do not take steps to promote your marketing video, your audience will never get to watch it. With all the content overload at the moment, the chances of your video not being noticed by your audience are very high. As of November 2015, Facebook had 8 billion … [Read more...]
Top 15 Social Media Marketing Trends for 2017: Based on Latest Industry Report
Things change quickly in Social Media Marketing industry. To succeed in the long term, businesses, nonprofits, marketers and agencies need to monitor their tactics, strategies and plans closely, re-evaluate them constantly and tweak them based on latest trends and developments. To help you do that, here is the list of Top 15 Latest Social Media Marketing Trends for 2017 based on the 8th edition of 2016 Social Media Marketing Industry Report by Michael Stelzner, CEO of Social … [Read more...]
A 10-point Checklist for your Nonprofit Facebook Page Settings
Facebook is a giant in the social media space; a giant who is getting bigger and bigger by the day. Their official site says in June 2016 there were more than 1.03 billion mobile daily-active users on Facebook! With a billion people using their mobile app everyday, there is a high chance of finding a group of people who might relate to your cause, support your nonprofit and get involved in your campaigns. With a well-optimised Facebook page, you can fulfil most of your nonprofit social media … [Read more...]
Set Your Content Free: The Art of Amplification
Good content deserves to be set free. When you have a great idea, a good product, a valuable service or a life-transforming message, the world needs to know about it. You need to be heard. But the content that you create to convey your message, be it a blog post, podcast or video has a high probability of getting lost and buried among the millions of blog posts that are being written everyday and billions of videos that are being viewed by people everyday. How do you set your content free … [Read more...]
For nonprofits: 5 missing pieces of your Digital Marketing puzzle
Are you wondering if you are missing something in your social media strategy? May be you have a good website, you are posting regularly on social media, you are sending out emails, you are engaging with your audience by replying and liking all their comments. But still something seems to be missing. May be you are not seeing your posts go viral or create a big impact in the donation numbers or supporter subscription list. And you wonder why. As a digital agency that works with various … [Read more...]
Top 50 Social Media Marketing Books 2016: From SMMW16 Book Stall
When I tried searching for 'Social Media Marketing' on Amazon's Books section I found 23,624 titles (as on 25 Apr 2016). That is a lot of books! With easy self-publishing options, there are more authors writing and publishing more books on social media marketing every month. How do you know which are the right ones for you to read? Wouldn't it be great if someone selected the best Social Media Marketing books and gave you a list in one place? Social Media Examiner team … [Read more...]
5 Free Facebook Tools to Measure the Performance of your Business Page
Facebook is not just a social networking website anymore, it has become part of the everyday life of millions of people. Their official website says that Facebook has 1,000,000,000+ daily active users (1.04 Billion to be precise) on an average, as of December 2015. Approximately 83% of them are outside the US and Canada. You can imagine the global impact of this company. As a business or nonprofit, you might already be using your Facebook page to reach out to your audience who are a … [Read more...]
