LinkedIn is a powerful business tool. It has more than 500 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn … [Read more...]
10 Video Content Ideas for your Business: Video Marketing Strategy
Good ideas give birth to good content. And there is a big need for good quality video content in the market. We see too many live videos and mobile phone videos with no purpose, no message to convey and no value addition to the audience. But inspite of all the not-so-useful content, video viewership is growing. Earlier this year, Techcrunch reported that Facebook users watched 100 million hours of video every day. With all this action around videos, I think you can stand out and make a mark … [Read more...]
Top 15 Social Media Marketing Trends for 2017: Based on Latest Industry Report
Things change quickly in Social Media Marketing industry. To succeed in the long term, businesses, nonprofits, marketers and agencies need to monitor their tactics, strategies and plans closely, re-evaluate them constantly and tweak them based on latest trends and developments. To help you do that, here is the list of Top 15 Latest Social Media Marketing Trends for 2017 based on the 8th edition of 2016 Social Media Marketing Industry Report by Michael Stelzner, CEO of Social … [Read more...]
How to use Twitter for Customer Service and Support
Customer service is what make successful organisations stand out in a crowded marketplace. The best way to build long-term customer relationship is by being available for your customers just when they need you. Offering them the right support at the right time will not only help you gain trust and confidence but will also help you grow as they refer other customers and recommend your business to their friends and family. If you do not have the resources to deploy a large full-time … [Read more...]
How to use Instagram for Business: 4 Steps for Beginners
Instagram is one of the top social media channels in terms of growth. According to Global Web Index, almost 50% of the Internet users between 16 to 64 are on Instagram? Should you use Instagram for Business? Absolutely. Instagram’s uniqueness: Instagram is different and unique in many ways compared to other major social media channels - It is mobile driven. You can post only using the mobile app; no wonder it has taken off in a big way in this smartphone-dominated internet … [Read more...]
How to Streamline your Social Media Marketing Workflow: A Beginner’s Guide
Life is busy. When you are building a business, you invariably work long hours, managing multiple things. As a business owner you need to maximise time, save energy, and increase productivity. Many of us think we need work long hours in order to increase productivity, but that is not true. Research says that working long hours makes us less productive! So the secret to success is not ‘hard work’ but ‘smart work’. To work smartly, you need to find ways to remove distractions. Study shows … [Read more...]
How to choose the right social media channels for your business
How many social media channels are there in the world today? Probably hundreds of them. Wikipedia currently lists 209 channels (with a disclaimer, “This list is not exhaustive, and is limited to notable, well-known sites”). And there are new ones springing up all over the globe, encouraged by the phenomenal success of Facebook, Whatsapp, Snapchat and Instagram. With so many options, how do you choose the right social media for your business? Here is a list of 5 questions to ask yourself … [Read more...]
The Future of Social Media – Top 10 takeaways from the seminar by Mark Schaefer
"I am not going to miss that one, specially when it happens in India" This was my response when I heard from Mark Schaefer that he was coming to India. And as expected, the session was transforming & insightful. He shared key statistics, trends and incredible insights into the future of social media, and actionable tips for businesses (and agencies like us). I am unable to decide whether Mark is an author, speaker or a prophet in the Digital Marketing industry. Because he has 5 best … [Read more...]
Top 10 Latest Social Media Trends – 2015 Industry Report : New Research (with Infographic)
Each year, for the past 7 years, Michael Stelzner, Founder of Social Media Examiner has been releasing The Social Media Industry Report that is filled with excellent insights and key research findings. This year he has surveyed more than 3700 marketers around the globe, from various industries and has put together the industry report, with 80+ charts, packed with super useful info. Infographic (Click to enlarge image): EMBED CODE: Share this Image On Your … [Read more...]
Top 60 Social Media Books: from Social Media Marketing World 2015 (SMMW15)
Social Media Marketing World 2015 (#SMMW15) was an awesome conference and a definite highlight of 2015. The bookstall had titles that I am sure were carefully handpicked by the Social Media Examiner team. If you are a marketer in this digital age, these books are a must-read. Why should you read books? We all know that book are a great way to get in depth knowledge on any subject, but there are other advantages to a book like knowing the perspective of the author, getting information about … [Read more...]
