As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
7 Tips for time management using online tools: a startup entrepreneur’s guide
Building a startup as an entrepreneur is exciting, but surely not the easiest of endeavours. There are many challenges to overcome. On top of that list is ‘Managing time’. As a business owner, you have a lot of areas that demand a chunk of your typical 16-hour day (24 minus 8 hours of sleep!) : work time, learning time, family time, meeting time and lets not forget the commuting time. So how do you deal with all these time-demands and manage time? Simple, you do not. You cannot manage … [Read more...]
