Things change quickly in Social Media Marketing industry. To succeed in the long term, businesses, nonprofits, marketers and agencies need to monitor their tactics, strategies and plans closely, re-evaluate them constantly and tweak them based on latest trends and developments. To help you do that, here is the list of Top 15 Latest Social Media Marketing Trends for 2017 based on the 8th edition of 2016 Social Media Marketing Industry Report by Michael Stelzner, CEO of Social … [Read more...]
How much should you spend on Digital Marketing? A research based analysis
As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more...]
6 Compelling reasons to increase your Digital Marketing effort: with latest statistics
Is this the right time for you to increase the digital marketing activities for your business? Yes. Absolutely. Why? - Here is a list of 6 compelling reasons why, with the latest 2015 statistics on digital marketing trends - Web, Mobile and Social Media. Early in my traditional marketing career, I learnt that most of the decisions taken based on research numbers and statistics turn out to be right. The following list of statistics will hopefully help you understand why you need to … [Read more...]
Top 5 mobile marketing trends: with research statistics
The future is mobile. The future is here. Research shows that here are 7.5 billion mobile connections in the world. Study says that there are 1.8 million smartphones are sold everyday (Yes, every single day!) Global web index says 80% of internet users own a smartphone. (Source) This means your customers are consuming most of the content and information about your business, products and services on their mobile devices. Is your business ready for 'The Mobile Era' that has already … [Read more...]
Top 10 Latest Social Media Trends – 2015 Industry Report : New Research (with Infographic)
Each year, for the past 7 years, Michael Stelzner, Founder of Social Media Examiner has been releasing The Social Media Industry Report that is filled with excellent insights and key research findings. This year he has surveyed more than 3700 marketers around the globe, from various industries and has put together the industry report, with 80+ charts, packed with super useful info. Infographic (Click to enlarge image): EMBED CODE: Share this Image On Your … [Read more...]
