Nonprofits around the world have seen encouraging results in the last few years using digital and social media strategies to amplify their message, raise funds and stay in touch with their community. Digital marketing is well suited for the needs of a nonprofit owing to its ease of use, potential to influence millions, low budget requirements and good measurability of effort. But as a nonprofit, what are the factors that will influence your digital marketing journey? We looked at 2 recent … [Read more...]