In today’s over-crowded digital space, it is important to be unique. But it is more important to communicate that uniqueness to your audience. Creating your brand identity is the first step towards effectively communicating your uniqueness. What is branding? Apple, Google, CocaCola, Microsoft, Toyota - Even if someone woke us up in the middle of the night and asked us what products these companies sell and what industry they represent, most of us will answer them correctly. No matter … [Read more...]