Twitter Marketing Tips: Using Twitter Video for Marketing Your Business
Sometimes Twitter’s 140 character limit, may not enough to communicate what you want to communicate. A video can give a much more meaning to moments and experiences. And having the ability to record a video on your mobile and tweet it, can be handy in a business situation – be it sharing a testimony, product feature or an impromptu promo.
In a possibly very significant step for the Social Media industry, Twitter announced the ‘Mobile Video Camera’ features on Jan 27th 2015 in their blog post.
Twitter now allows you to shoot a video on your mobile & share it with your followers. The duration of the video can be upto 30 seconds in an instant, which is a vey decent duration to communicate a message.
How does this impact marketing your products or services:
As a business owner or a marketer you could use this new feature in a few ways:
1. Customer Announcements – You could use this feature to share short videos of your new product, company news, sales process and even some fun stuff about your business (try not be too serious all the time, have some fun!) and engage your audience.
2. User Videos – You could encourage your twitter audience to send you short video Tweets about their experience with your product or product usage or any comments about your products/services.
3. Support – Twitter is a great tool for support. Your support team can use this to share short video on how to use your products and services or answer support questions with a video.
Step-by-step instructions on how to use the Twitter video feature:
Step 1: Capture
Open the twitter app on your mobile, hold down the record button to shoot
Step 2: Edit
You can quickly edit the video, delete unwanted videos and rearrange them
Step 3: Publish & Share
Add a nice caption (may be a couple of relevant hashtags!) and click Tweet to share!
(Image source: Twitter’s blog)
Step-by-step VIDEO instructions on how to use the Twitter video feature:
I am keen to see how this will impact the social media video trends in digital marketing and how this will help businesses connect with their customers in a meaningful way.
Do you think there are other ways in which you will use this new feature? Let us know.
