Infographics – We humans are visual beings. Study shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times (!) faster in the brain than text.
Enjoy our infographics on digital marketing and social media marketing as you learn about various topics. Feel free to download and use it or share it with others.
How to use Facebook Advertising for your Business Growth
Do you have an innovative or useful product or service? Would you like reach out to a specific target audience who will benefit from it? Then you should definitely consider adding Facebook advertising to your marketing plan. Here is a list of ways in which you can use Facebook Ads for your business growth. Why Facebook Advertising? Because it works: Advertising on Facebook works for businesses of any size. And the steady (and strong) growth of Facebook’s ad revenue over … [Read more…]
Get your Business Ready for the Smartphone Era
Smartphones and mobile devices have revolutionized the way customers interact with businesses. From banking to grocery shopping, customers are starting to do all their transactions using their smartphones. Customers want to live a ‘mobile-only’ lifestyle. They do not like to be tied down to a desktop or a laptop with a wired internet. They want mobile-internet, they want to be on the move and they want to perform all possible tasks using the tiniest possible device (Apple launching a smaller, … [Read more…]
2016 Top Digital Marketing Trends for Nonprofits: Based on Industry Reports
Nonprofits around the world have seen encouraging results in the last few years using digital and social media strategies to amplify their message, raise funds and stay in touch with their community. Digital marketing is well suited for the needs of a nonprofit owing to its ease of use, potential to influence millions, low budget requirements and good measurability of effort. But as a nonprofit, what are the factors that will influence your digital marketing journey? We looked at 2 recent … [Read more…]
How to Revive Your LinkedIn Account: 7 Types of Meaningful Connections
LinkedIn is a powerful business tool. It has more than 400 million users and continues to be the No.1 professional social network in the world. Making meaningful LinkedIn connections can help you increase sales, recruit good talent, find vendors for your services and who knows, it might even help you find an investor for your business. But where do you start? If you are a newbie to LinkedIn, how do you begin your professional networking journey? Or if you’ve already been on LinkedIn for many … [Read more…]
2015 Year in review: 10 most popular Digital Marketing blog posts
2015 was one of our best years yet, at Open Minds Agency. Here is a list of 10 most popular digital marketing blog posts from our blog. First, a few highlights of the year. We are now a 3-year old digital agency. We celebrated our 3rd anniversary in the first week of December 2015. In this 3rd year of operations we evolved in many ways: We served more clients this year than we have ever done before from all around the world (actually we have worked with clients from 5 out of the 7 … [Read more…]
Hiring a Digital Marketing Agency? 5 ways to Prepare your Business for this Partnership
Happy New Year 2016! Hiring a digital marketing agency this new year? It is a very good move considering all the activity and buzz in the online and social media space. As a digital agency, we receive phone calls, emails and social media enquiries almost every day from Startups, Small Businesses, SMEs and Non-profits looking to engage with us for digital marketing. It is great to see many companies making the right move by deciding to partner with a specialist for digital marketing. Why … [Read more…]
10 Content Ideas for Creating Marketing Videos to Promote your Business Online
Creating good content requires coming up with good content ideas. Whenever I meet people after my speaking sessions in Digital Marketing seminars and conferences specifically on video marketing, some of the questions people ask me are: “I know video marketing is important, but what kind of content should I create to market my business online?” “Can you give me some content ideas for video creation?” “What kind of video content will be effective?” As a CMO, small business owner or … [Read more…]
How to create a Digital Marketing Strategy for 2016: a 15-point checklist
The coming new year 2016 promises to be a very exciting year for Digital Marketing. Here is a 15-point checklist for your 2016 Digital Marketing strategy. If you already have your strategy ready, you can use this checklist to ensure that you have not missed any essential element. If you have not yet prepared it, I have given a ‘Starting point’ tip under each section to help you get started. In 2015, we saw many developments and disruptive technologies emerge in the Social Media and Digital … [Read more…]
How to create a Marketing Video : A Beginner’s Guide
By 2019, 90 percent of Internet traffic will come from videos, according to a study by Cisco. In an earlier blog post, I showed you (with recent statistics) why video should be an important part of your 2016 digital marketing plan. How do you go about creating effective video content? Here is a practical and actionable guide for beginners. How to Create a Marketing Video: a Beginner’s Guide Action 1: Define your audience Video is a unique form of content. Even though it has an universal … [Read more…]
5 Good reasons to focus on Video Marketing In 2016
Video is the darling of social media now. Facebook announced earlier this month (in Nov 2015), that it has more than 8 billion (!) video views every day. A few days later, Snapchat announced that it has 6 billion video views every day. Obviously, there is a clear marketing trend evolving for 2016 and ‘video’ seems to be the most favourite media format for online marketers. Apart from recorded and edited video content, there are new Live streaming platforms like Periscope, Blab and … [Read more…]
How Much Should You Spend On Digital Marketing? – A Research Based Analysis
As a business owner, let us say you have decided to invest in digital marketing & are ready to set aside a marketing budget. How much should you spend? What percentage of your total revenue should go into digital marketing? Is there an industry benchmark? What is working for others? The answer to these questions are crucial for your digital marketing success. Digital Marketing is a Profit Center and not a Cost Center anymore: Digital Marketing has evolved. There was a time when … [Read more…]
Social Media Measurement – 7 Steps To Start Measuring Your Efforts
‘Social Media Metrics’ is the art of measuring, tracking and analysing your social media efforts in social networks. Click on the image to download the Free eBook on Social Media Metrics: Here are the 7 steps that you could take to begin your journey in social media measurement: Step 1 – Set Aside Time: Be prepared to spend a few minutes/hours on a regular basis towards tracking your progress. Just like you check your email everyday, you need to track your social media progress … [Read more…]
10 Marketing Questions You Should Ask Your Web Developer: Website Building Essentials
Your website is the most important asset for marketing your business. Whether you are redesigning an existing website or building a new website, asking the right set of marketing questions to a web developer can help. Marketing & Technology: A web development task usually comes under the technical department. Because of this, there is a high probability of the marketing aspects of a website being overlooked or ignored. A good backend technology & framework is essential for a … [Read more…]
List of Social Media Books – From Social Media Marketing World (SMMW) 2015
Social Media Marketing World 2015 (#SMMW15) was an awesome conference and a definite highlight of 2015. The bookstall had titles that I am sure were carefully handpicked by the Social Media Examiner team. If you are a marketer in this digital age, these books are a must-read. Why should you read books? We all know that book are a great way to get in depth knowledge on any subject, but there are other advantages to a book like knowing the perspective of the author, getting information about … [Read more…]
Small Businesses can win using Digital Marketing : 3 actionable tips to get started
Almost all of us like the David & Goliath story. Why? Because there is something special about the small taking on the big, the weak winning over the strong, and the poor rising to the top. That’s why books and movies about rags-to-riches stories go on to become best sellers and super hits. Even in the world of sports, the crowds tend to support the underdog who is trying to fight a stronger champion. Remember 2001 Wimbledon finals? The 125th-ranked Goran Ivanisevic beat Pat Rafter who was … [Read more…]
50 Useful Mobile Apps for Marketing : Tools for Entrepreneurs and Business Leaders
We live in a mobile world, and having the ability to manage all our business activities on our mobile devices (smartphones and tablets) is essential. But how do you select the right apps? Specially when there are 1.6 million apps on Google Play Store and 1.5 million apps on Apple App Store (as of July 2015). And more apps are added every day. Reports show that in 2014, the Apple App Store alone received anywhere between 7000 to 10,000 new app submission requests every month, which is more than 200 new apps every day! (source). Not to worry, we have done the hard work of selecting the right apps from Apple iOS and Android OS stores and put together this list for you. Enjoy! Read our blog to learn more…
How to choose the right social media channels for your business:
How many social media channels are there in the world today? Probably hundreds of them. Wikipedia currently lists 209 channels (with a disclaimer, “This list is not exhaustive, and is limited to notable, well-known sites”). And there are new ones springing up all over the globe, encouraged by the phenomenal success of Facebook, Whatsapp, Snapchat and Instagram. With so many options, how do you choose the right social media for your business? Here is a list of 5 questions to ask yourself … [Read more…]
Top 5 Mobile Marketing Trends:
The future is mobile. The future is here. Research shows that here are 7.5 billion mobile connections in the world. Study says that there are 1.8 million smartphones are sold everyday (Yes, every single day!) Global web index says 80% of internet users own a smartphone. (Source) This means your customers are consuming most of the content and information about your business, products and services on their mobile devices. Is your business ready for ‘The Mobile Era’ that has already … [Read more…]
5 Missing Pieces of Your Digital Marketing Puzzle : For Nonprofits
Are you wondering if you are missing something in your social media strategy? May be you have a good website, you are posting regularly on social media, you are sending out emails, you are engaging with your audience by replying and liking all their comments. But still something seems to be missing. May be you are not seeing your posts go viral or create a big impact in the donation numbers or supporter subscription list. And you wonder why. As a digital agency that works with various … [Read more…]
How to choose the right hashtags:
Hashtags can be powerful online marketing elements. Research says that Tweets with 1 or more hashtags are 55% more likely to be retweeted. Hashtags can increase the effectiveness of your online marketing campaign, but only if they are chosen in the right way. The challenge is, there are too many of them out there. How do you choose the right hashtags that can help increase the reach of a specific … [Read more…]
6 Compelling reasons to increase your Digital Marketing effort:
Is this the right time for you to increase the digital marketing activities for your business? Yes. Absolutely. Why? – Here is a list of 6 compelling reasons why, with the latest 2015 statistics on digital marketing trends – Web, Mobile and Social Media. Early in my traditional marketing career, I learnt that most of the decisions taken based on research numbers and statistics turn out to be right. The following list of statistics will hopefully help you understand why you need to … [Read more…]
How to streamline your social media workflow: A beginner’s guide
Life is busy. When you are building a business, you invariably work long hours, managing multiple things. As a business owner you need to maximise time, save energy, and increase productivity. Many of us think we need work long hours in order to increase productivity, but that is not true. Research says that working long hours makes us less productive! So the secret to success is not ‘hard work’ but ‘smart work’. To work smartly, you need to find ways to remove distractions. Study shows … [Read more…]
Using Twitter for Business Growth: 7 Basic Steps
As a small business, you need all the help possible to grow & move to the next level. Especially when research says that 8 out of 10 entrepreneurs fail within the first 18 months. There is one key thing that could help you increase your survival rate : Having the right contacts. Networking: Business success depends on paying customers, a great team, access to capital, cash flow, a good location, and good counsel. Networking with the right contacts, relationships and connections could help … [Read more…]
The Road to Indian Independence:
Here is a list of the significant events in history that led to the Indian Independence, which is one of the greatest proof of non-violent solutions to world’s problem. Our Indian office is proud to present this infographic to you on the 69th Independence Day celebration in Indian. Jai Hind!
